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Our Story
Inspired by the want for a perfect “All Natural” skin moisturizer for his own tattoos, his search ended when the brand “Lord ’77” was born!
Our Quest
Lord ’77 is committed to delivering a holistic product, one product at a time.
Making it fit for a King or Queen
Lord ’77 is committed to delivering a holistic product that not only embodies a great feel and smell but one that will live up to your expectations, one product at a time. We are innovators and found an opportunity not only to share our all-natural product in the healing process of your new tattoo but also revive some of the older ones. Our focus is on making you fall in love with that ink you claimed on your body each day! Keeping it shine bright while letting your skin breath is our mission and “Making it fit for a King or Queen” is our modo!
Our Story
We believe there was a reason why that piece of art was placed on your body. So keep those colours vibrant and that badass ink shining day and day out!
The want for a perfect “All Natural” skin moisturizer, ended when the brand “Lord ’77” was born!
Inspired by the want for a perfect “All Natural” skin moisturizer for his own tattoos, his search ended when the brand “Lord ’77” was born and a new journey began! For several years after getting his first piece of body ink, the owner could not find a product that worked and thus embarked on a journey to deliver one that is not only effective in the aftercare of new body ink but also help rejuvenate the older existing ones as well.
With the mission to help slow the natural aging process of your tattoo, moisturizing the skin becomes an important part of your daily routine. But you have to love the product you use! As such we think we have created one that embodies this with our natural based formulas. We cannot stop the process of getting old, but we can help slow down the skins natural tendency to fade a little ink!
Simplicity
Lord ’77 believes in a product using clean ingredients hence our formula strives to be all natural. Since our modo is “Made for a King or Queen” we wanted our product line up to be gender neutral. The design is specifically made to allow your skin to breath while making that ink stand out and smelling great for everybody’s preference!
Message from the Founders
We believe your ink deserves to be noticed!
When you first got that tattoo on your body you were in love! In the moment it “Popped”, people noticed it and you couldn’t wait to show it off! After a while and trying different products, it didn’t have the same feel and luster it did from when it was fresh on your skin.
You wanted that feel again when those vibrant colours stood out. Yes, you tried different things like creams and petroleum-based product’s, but they all fell short of your expectations not to mention they weren’t the greatest for your skin. Some were either too greasy, didn’t smell the greatest, weren’t worth the money and most importantly they didn’t let your skin breath.
Looking around different places you tried various products only to come to the conclusion that they are all the same. You wanted a product that not only feels good on your skin but doesn’t clog those pours and actually smells good because you and your ink deserve the best!
THAT SEARCH ENDS RIGHT HERE!!
As I myself have been down that road, my daughter looked everywhere for me and now that she found something that really works, we wanted to share it with you. We stand by this product as I use it every day! I fell in love with my ink all over again thanks to what my daughter has created! Some people prefer it natural smelling but I myself wanted more so she took the liberty of adding different essential oil scents to create a variety of butters in addition to the unscented line up. Why have a limit of just one!!
We are inspired by the many artists in the world who wake up each day ready to create many masterpieces on the human body as its canvas. The same care and dedication led to this quest in ensuring that a suitable after care product was available to everyone. Thus, creating a product line became very important to her in keeping not only my skin looking vibrant each time I stare at my own art but making it available & affordable for everyone. We hope you enjoy our product as much as we do!
Philanthropy
As a business owner it was very important to Alivia in defining success as an ability to make a difference in the world we live. This embodied the idea of not only changing people’s lives for the better but also enabling us to make good on a promise we made to ourselves in giving back to the planet we love.
We are a travelling bunch who have had the pleasure & privilege of visiting various parts of the world and will hopefully resume this path soon. We want to continue visiting the blue oceans and beaches that make up our world and are home to the very existence of humanity.
Hence, as part of our way in helping to build a sustainable planet a portion of each product sale will be donated to various charities that help in the preservation of our earth including ones that support the beaches and wildlife we all share. As our journey continues, we will update you on the contributions we make towards various initiatives we believe in!
